DIVE SHOP APPAREL
YOUR DIVE SHOP DESERVES BETTER MERCH.
Custom apparel programs built specifically for dive retailers. Start small, build a coordinated collection, and give your customers something they’ll actually want to wear.
Hawkbill Dive Co. is a fictional concept brand used to demonstrate the program.
MORE THAN PUTTING YOUR LOGO ON A T-SHIRT
A dive shop collection should look intentional. We build coordinated apparel around your brand, your customers and the way merchandise actually works at retail.
YOUR BRAND
A consistent visual identity across the collection.
RETAIL-READY DESIGNS
Merchandise designed to earn its place on the rack.
SMALL RUNS
Coordinated programs starting at 15 pieces.
BUILD A COLLECTION, NOT A RANDOM STACK OF SHIRTS.
Choose the garment levels that fit your shop: Entry Cotton • Retail Cotton • Premium CVC • Performance UV • Women’s Styles.
Our standard decoration approach uses a clean front emblem and a moderate back graphic. Additional locations, role personalization and specialty applications can be quoted separately.
MERCH THAT EARNS ITS RACK SPACE.
| Program | Starting Wholesale | Suggested Retail | Potential Gross Profit* |
|---|---|---|---|
| Entry Cotton | From $8.00 | $15.99 | Up to $7.99 |
| Retail Cotton | From $8.45 | $19.99 | Up to $11.54 |
| Premium CVC | From $9.00 | $24.99 | Up to $15.99 |
| Performance UV | From $15.00 | $29.99 | Up to $14.99 |
Prices shown are starting wholesale prices in U.S. dollars (USD). Final wholesale pricing varies based on garment selection, quantity, sizes, decoration, customization and production requirements. Suggested retail is optional and final retail pricing is determined by the retailer. *Potential gross profit shown is based on the starting wholesale price and suggested retail price. Minimum order: 15 pieces. Shipping, applicable taxes, customs duties, import fees and brokerage charges are not included.
FROM THE RACK TO THE DIVE DAY.
Performance apparel can work across retail, staff, boats, travel and everyday dive-shop life while staying connected to the same shop identity.
Role-based customization such as Instructor, Divemaster and Staff is available when the program calls for it.
HOW IT WORKS
1. TELL US ABOUT YOUR SHOP
Brand, customer, goals and what you want the collection to do.
2. CHOOSE YOUR MIX
Build around the garment levels and applications that fit your shop.
3. WE DEVELOP IT
We turn the direction into a coordinated apparel program.
4. APPROVE & PRODUCE
You approve the program before it moves into production.
BUILT BY A DIVER. BACKED BY RETAIL EXPERIENCE.
Skulls Tees combines hands-on dive-industry experience with a founder whose first decade in the working world was spent in clothing retail. We understand that a shirt has to represent your shop, appeal to your customer and make sense on the retail floor.
