Built for dive operations
THE DIVE SHOP PROGRAM.
Merchandise for the rack. Apparel for the crew. One shop identity.
A dive shop doesn’t have one apparel job. Retail merchandise, staff shirts, training apparel and trip gear all need to work differently while still looking like they belong to the same operation.
START YOUR DIVE SHOP PROGRAM
Hawkbill Dive Co. is a fictional concept brand used to demonstrate how a coordinated dive-shop program can look.
Start with the job
ONE SHOP. DIFFERENT APPAREL NEEDS.
Instead of forcing every order into the same package, we build around who will wear it, where they’ll wear it and what the apparel needs to accomplish.
RETAIL MERCH
Apparel customers actually want to buy, wear and take home. Garment, artwork and retail position considered together.
STAFF & CREW
Functional branded apparel that makes instructors, divemasters, boat crew and shop staff easy to recognize.
TRAINING
Apparel for classes, IDCs, instructor teams and specialty programs that stays connected to the shop brand.
TRIPS & EVENTS
Destination and event apparel built around the group, the experience and the story behind the dives.
Artwork + garment + application
BUILT AROUND YOUR BRAND.
There isn’t one decoration formula every dive shop should use. We look at your logo, artwork, garment, use case and budget together, then build the decoration plan around the job.
- Existing logos and brand standards
- Original or refined apparel artwork
- Decoration placement sized for the garment
- DTF, embroidery and other applications when appropriate
- Production-ready artwork review before the job moves forward
The goal isn’t to put a logo on a shirt. It’s to make the whole thing look intentional.
Made for the real environment
BUILT TO LOOK RIGHT IN A REAL DIVE SHOP.
Dive shops are working retail spaces: tanks, BCDs, masks, fins, classes, trips, customers and gear moving through the door. Your merchandise should fit that world instead of pretending the shop is a fashion boutique.
One recognizable shop identity. Multiple garments. Apparel that feels connected instead of random.
For the people running the operation
STAFF APPAREL CAN WORK HARDER.
Make it easy for customers to know who they’re talking to while keeping the shop identity consistent.
DIVEMASTER
Clear role identification for the people guiding, assisting and working directly with divers.
INSTRUCTOR
Teaching-team apparel that identifies instructors while remaining part of the same shop system.
STAFF & CREW
STAFF, CREW, first names or other approved roles for the people behind the counter, on the boat or in the field.
From idea to reorder
BUILD THE PROGRAM. KEEP WHAT WORKS MOVING.
01
TELL US THE JOB
Who is wearing it, where it’s going and what the apparel needs to accomplish.
02
BUILD THE PROGRAM
We match garments, artwork and decoration to the actual use case.
03
APPROVE THE ART
Review the artwork and production details before the order moves forward.
04
PRODUCE & REORDER
Put successful apparel back into production without rebuilding the idea from scratch.
Dive industry apparel
YOUR BRAND. YOUR SHOP. YOUR MERCH.
Skulls Tees combines apparel retail experience with real-world dive-industry knowledge to build apparel programs around how dive operations actually work.
Retail merchandise • Staff apparel • Training • Trips • Custom artwork • Reorders
START YOUR DIVE SHOP PROGRAM