APPAREL BUILT FOR THE DIVE INDUSTRY.
From the dive shop to the dive boat, we understand where your apparel is going.
Staff shirts, performance apparel, dive-team gear, hats and retail merchandise all serve different purposes. We help dive shops and resorts choose the right apparel, apply their branding consistently and create gear that works on the water and represents the operation behind it.
WE UNDERSTAND THE DIVE BUSINESS.
Dive apparel has to work where diving happens.
Dive apparel gets worn on boats, docks, beaches, in classrooms, around resorts and under the tropical sun. Some pieces identify your staff. Others commemorate a trip or become souvenirs your customers take home. Understanding how the apparel will actually be used helps us build the right project from the beginning.
DIVE OPERATIONS
Instructors, divemasters, boat crews and staff need apparel that’s comfortable, practical and makes your team easy for customers to recognize.
GUESTS & DIVE TEAMS
Trips, dive teams, certifications, events and special programs create opportunities for apparel that becomes part of the experience.
RETAIL & MERCHANDISE
The right shirt or hat can become more than branded apparel. It can be merchandise your customers want to buy and continue wearing long after the dive is over.
WHAT CAN WE MAKE.
From staff working the dock to customers browsing the shop, different apparel serves different purposes. We’ll help you choose the right garments and production approach based on where they’ll be worn and what you need them to do.
PERFORMANCE & SUN APPAREL
Lightweight performance shirts, long sleeves and sun-ready apparel for instructors, crews, dive teams and days on the water.
STAFF APPAREL
Branded tees, polos and other apparel that help customers recognize your instructors, divemasters, crew and staff.
DIVE TEAM & TRIP APPAREL
Custom gear for dive teams, group trips, certifications, events and other experiences your divers will remember.
RETAIL MERCHANDISE
Branded and custom-designed apparel created with the customer in mind, giving your shop or resort merchandise people actually want to take home.
HATS & HEADWEAR
Branded headwear for staff, dive crews, teams, events and retail merchandise.
SPECIAL PROJECTS
Have something different in mind? Tell us about the project and we’ll help determine the best way to make it happen.
YOUR BRAND. BUILT FOR APPAREL.
Established brand? We work within it.
Established dive shops and resorts have worked hard to build recognizable brands. When you provide approved logos, colors, placement requirements or brand standards, we work within them. Our job is to translate those assets onto apparel while protecting the identity you’ve already built.
01 – RESPECT THE BRAND
We work with your approved logos, colors and brand standards rather than unnecessarily changing established artwork.
02 – REVIEW THE ARTWORK
We inspect supplied artwork for resolution, detail, line quality and other production considerations that can affect how it reproduces on apparel.
03 – BUILD THE APPLICATION
We help determine appropriate garment choices, artwork sizing and placement so your branding works on the finished piece.
YOUR BRAND ALREADY HAS AN IDENTITY. OUR JOB IS TO REPRESENT IT WELL.
WHEN YOU NEED SOMETHING NEW.
Not every project starts with finished artwork.
Dive trips, events, special programs and retail merchandise sometimes need something beyond your everyday branding. That’s where we can help develop a new concept while keeping the project connected to your operation and your customers.
TRIPS & EVENTS
Create something specifically for a destination, group, dive trip, event or special experience instead of simply putting the shop logo on another shirt.
RETAIL CONCEPTS
Develop merchandise that complements your existing brand while giving customers something new they actually want to take home.
CREATIVE SUPPORT
Bring us an idea, sketch, photograph or rough concept. We’ll help develop it into artwork designed with apparel production in mind.
NEW DESIGN DOESN’T HAVE TO MEAN A NEW BRAND.
We can create something unique for a trip, event or merchandise collection while still respecting the identity customers already associate with your operation.
NOT EVERY SHIRT HAS THE SAME JOB.
Staff apparel and retail merchandise solve very different problems.
A shirt worn by your divemaster on the boat has a different job than one hanging in your retail shop. Understanding who will wear it and why helps determine the garment, design and production approach.
STAFF & OPERATIONS
Staff apparel needs to represent your operation clearly while staying practical for the people wearing it throughout the day.
STAFF • INSTRUCTORS • DIVEMASTERS • BOAT CREWS • EVENTS
RETAIL & GUESTS
Retail apparel has another job. It has to earn its place in someone’s suitcase. The garment, design and overall concept need to give your customer a reason to buy it.
SHOP MERCHANDISE • RESORT MERCHANDISE • TRIP SHIRTS • DIVE TEAMS • DESTINATION APPAREL
THE RIGHT APPAREL STARTS WITH KNOWING WHO IT’S FOR.
Staff apparel needs to work. Retail apparel has to earn its place in someone’s suitcase.
FROM IDEA TO DIVE BOAT.
A straightforward process from concept to finished apparel.
Every project is different, but getting started doesn’t have to be complicated. We’ll work through the brand, apparel, artwork and production details with you.
01 – TELL US ABOUT THE PROJECT
Tell us about your dive shop, resort, trip, team or merchandise project, including quantity, timing and what you’re trying to accomplish.
02 – SHARE YOUR BRAND & IDEAS
Send us your existing brand assets and standards, finished artwork or simply the idea you want to develop.
03 – WE BUILD THE PLAN
We’ll work through the apparel, artwork, sizing, placement and production details and put the project together.
04 – APPROVE & PRODUCE
You review the project details and artwork before anything moves into production.
OUR DIVE WORK.
Built for the people who live around the water.
From dive-shop apparel and staff gear to trips, teams and retail merchandise, every project has a different purpose. Here’s a look at the kind of work we build for the dive industry.
DIVE SHOP & STAFF
STAFF • PERFORMANCE • POLOS • HEADWEAR
Branded apparel designed for instructors, divemasters, staff and the people representing your operation every day.
TRIPS & EVENTS
TRIPS • EVENTS • SPECIAL PROGRAMS
Apparel created for a group, destination or dive experience while staying connected to the operation behind it.
RETAIL & DESTINATION
TEES • PERFORMANCE • HATS
Merchandise designed for customers who want to take a piece of the experience home with them.
LET’S BUILD SOMETHING FOR YOUR DIVE OPERATION.
Whether you need staff apparel, performance gear, trip shirts, retail merchandise or something completely new, tell us about your operation and the project you have in mind. We’ll help with the apparel, artwork, placement and production details.
